The award-winning Pure Canvas Primer is the best moisturizing primer for beauty lovers. Create a breathable, replenishing base that will keep makeup looking fresh and skin feeling healthy.

A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day.

This lightweight eye primer is an insider trick of the trade. It creates a seamless canvas that keeps cream and powder color looking brilliant, fresh, and just-applied all day long. No smudging, creasing, or caking. A polymer and mineral-powder blend establishes a firm grip on color ensuring hours and hours of gorgeous wear. Fortified with a special deep-sea extract and an antioxidant rice extract, the Smudge Proof Eyeshadow Base dries on contact and keeps the delicate eyelid smooth and prepared for color application.